Job Hunting In the Digital Age: Reputation, Resumes & Video Interviews


Finding the right job just got easier


Job hunting has changed a great deal since the digital age became a prominent fixture in daily life. Recruiters are utilizing the web to search for potential candidates at home and abroad. And HR is using the social media platforms to investigate candidates’ personal lives as well. This has become a common practice among college recruiters as well.
Interestingly, recruiters are using what they find about you online to make hiring decisions. Making your digital reputation invaluable to acquiring your dream job. How much thought have you actually put into your digital reputation? It is essential to understand that you are leaving a digital footprint HR recruiters are indeed following.
Leave a Unique and Positive Digital Footprint
Your unique digital footprint can be a positive when it comes to your latest job hunt. However, it can certainly hurt your reputation too. Developing your digital reputation is more important than ever in the digital era. And it allows you to connect and network with recruiters and corporate decision makers without even leaving your home.
In fact, studies have found that 75 percent of HR recruiters look for career candidates online. They use social media, and it’s often acts as your cover letter. Other research found that 70 percent of job application resumes would get dropped in the “no” pile due to a poor digital footprint.
Make Your Digital Persona Professional
Developing a digital persona is a fantastic way to really boost your digital reputation. A professional digital persona will showcase your talent while making it easy for HR recruiters to find.
Create a LinkedIn profile and serve up a professional platform for recruiters. A survey conducted by Bullhorn, a tech product company for HR departments, found that 89 percent of recruiters hired candidates via LinkedIn.
Many jobs are posted solely on the professional social media site and online. Having a digital persona that is professional is vital. However, only 36 percent of job seekers are using professional sites like LinkedIn.
The Social Media Catch-22
There is certainly a clear social media catch-22 when it comes to your job hunting. HR recruiter will browse to find the positives, as well as the negatives. And a potential candidate with a professional online presence is definitely what recruiters are looking for.
If you are worried about what you have online, you can set your social media accounts to private. This will allow only your friends to see your posts and pics. You may also want to create fake usernames as well, leaving no trace of you online when recruiters begin their investigation.

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